Executive summary
The SHIPLYS project aims to offer an innovative ship design tool to be used by European SMEs in the ship industry. Through integrated modelling with life cycling approach will provide to its users the necessary tools for Life Cycle Cost Analysis (LCCA), environmental assessments, risk assessments and end-of-life considerations.
One of the first tasks in the project, as part of the WP9, is the development of an initial business plan for the commercial exploitation of the SHIPLYS software that will be delivered at the end of the 3-year period of the project.
Deliverable D9.4 will present an overview of the initial business plan and exploitation activities developed for the tools created inside the SHIPLYS project and the challenges faced. Initially the business plan will be based on the Grant Agreement’s requirements and will be updated with all the developments inside the project’s work packages. Therefore, the deliverable can be considered as a general description of a suitable business plan for the business exploitation of the SHIPYS tools and it will be continuously updated until the end of the project . A comprehensive business plan will be of interest to all beneficiaries of the commercial exploitation of the SHIPLYS tools.
The initial business plan will present the first attempt for the development of a working market strategy for the business exploitation of the SHIPLYS tools and it will be described according to the specifications delivered by the Grant Agreement of the project. As part of the market strategy, the targeted market will be presented in economic terms and the potential competition will be analysed. Additionally, the key inputs for the development of a competitive ship design tool and a successful market entry will be explored.
Furthermore, an overview of different potential business models to be used for the commercialisation of the software will be presented along with sale and promotional activities for an effective market strategy plan.
Finally, a number of financial tools and economic ratios will be used to evaluate the investment and forecast the economic results of the new company, based on assumptions and information available at the beginning of this effort.
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