The EU funded SHIPLYS project, under the Horizon 2020 research and innovation program, has been created to provide innovative ship design and decision tools, to be used by European SMEs in the ship industry. The integrated rapid prototyping modelling tools along with Life Cycle Cost Analysis (LCCA), environmental assessments, risk assessments and end-of-life considerations aim to offer a complete software platform tool that will improve the competitiveness of the European SME shipyards by reducing the time and cost involved in ship design and production and of the design offices during the bidding process.
As part of the project’s implementation plan in WP9, the development of a final business and exploitation plan will investigate the potential for the commercialisation of the SHIPLYS outcomes at the end of the 3 years.
This deliverable will present an overview of the final business plan and exploitation activities developed for the tools created in the project, the shipbuilding market trends, the competition in the software market as well as an estimation of the economic and financial gains from the commercialisation of the SHIPLYS suite for all of the beneficiaries.
The final business plan will present different options for the business exploitation of the SHIPLYS tools and a working market strategy by the suggestions and expectations of the different partners of the project. As part of the market strategy, the targeted market will be presented in economic terms and different price strategy scenarios will be analysed along with sale and promotional activities for an effective market strategy plan. Additionally, the critical inputs for the development of a competitive ship design tool and successful market entry will be presented.
Finally, several financial tools and economic ratios will be used to evaluate the investment and forecast the economic results for the exploitation of the SHIPLYS platform, based on best practice assumptions and market information available during the development of this deliverable.
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